The Existence of Ludruk Show Behind The Popular Art Industry

Abstract

The presence of popular art is described by the rapid growth and
development of television medium influence the life of performing
arts and the production activityin the show. Covid-19 and postpandemic activity also have an impact on art performance. The
creative activity of traditional theater community are stagnating now,
so that affecting the existence of show and leaving many problems.
The development of popular art in ludruk show as a traditional theater
has created a transformation of space and time as well as the aesthetic
value in it. When the institution as a "patron" no longer synergizes
with the art community, there is a clash of artistic process. Aesthetic
value present through the artistic process is used to get economic
value only, in the end "beauty" is often interpreted as something that
only produces commercial profit. Live ludruk show is difficult to find
now, and many events are often commodified into show. Television
medium, which grows rapidly and never leaves idle time, it has
influence the growth of entertainment industry which is oriented
toward commodity and financial gain. Gradually, the audieneces of
the people traditional theater begin to decrease, and this social
phenomenon also gives an impact on the behavior of the audiences
and the existence of traditional theater show on the stage, so that this
issue is encouraging and interesting to be analyzed in a research.
This study wants to describe the supporting aspect, form of change,
and the existence of traditional theater show in the context of popular
art industry.In analyzing the result, the theory of popular art industry
is used supporting by the concept of dramaturgy by Guffman and
other concepts as well as the result of interview on the spot. This study
usesqualitative descriptive method and popular art approach, it
focuses on data collection technique, namely; observation, interview,
literature study, documentation, and triangulation as data validation.
The target of the study is to provide information to academics.